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The Worldwide Fundraiser’s Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations

Date : 2010-11-12 14:26:35

DescriptionThis book was originally published in 1996 to provide a comprehensive overview of fundraising practice and techniques for those whose job it is to raise money for a charity or a development organisation – whether as a volunteer or as a paid fundraiser or as an external fundraising consultant. (...) Southern NGOs and voluntary organisations can succeed in fundraising, just as their Northern counterparts are doing. Two examples from India spring to mind: - Lok Kalyan Samiti (LKS) is an eye hospital in New Delhi. It now raises all the money it requires from a direct mail fundraising programme involving more than 30,000 active supporters. LKS is now coordinating a network of over 30 eye hospitals in South Asia that are seeking to adopt similar fundraising methods. - CRY – Child Relief and You – is an Indian donor agency that successfully raises money from India’s middle class and corporate sector, and also runs a substantial greetings card operation that contributes half its annual budget. CRY started with a few concerned individuals deciding to do something and pooling their small donations. It now has tens of thousands of individual and corporate donors all contributing regularly. CRY believes that it is only scratching the surface, and that the alleged 300 million-strong Indian middle class presents a real challenge for fundraisers. In Africa, and indeed in Central/Eastern Europe and Latin America as well as in Asia, there are similar possibilities for developing local fundraising. Techniques including direct mail, organising fundraising events and involving volunteers are all being used successfully. There are many local companies as well as local branches of multinational companies that are willing to give support in cash or in kind. As well as raising funds, there is another possibility of gaining an income for NGOs and voluntary associations – making your own money (or generating your own income). Many NGOs have pioneered techniques by which they sell their services (in part or in whole), run an enterprise (either linked to their main activity or not), or in some way generate income that they can use for their main humanitarian activities. The problem is not so much a lack of opportunity, but rather knowing where to start and finding ways of building your fundraising (or your income-generation scheme) from a small or not-yet-existent base. The important thing is to get started. You will probably not be able to raise a huge amount immediately, but you should be able to build up your fundraising so that you raise more and more with each year that passes. We hope that this book will provide you with the ideas, the techniques and the necessary skills to be successful. We hope that it will not only encourage you to identify the opportunities, but that it will also give you the enthusiasm and the confidence to make a good job of your fundraising and your income generation.

Name of InstitutionDirectory of Social Change, London

Added/Updated byKristen Patin

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