Artisan Connect

ArtisanConnect Newsletter Summer 2012

Date : 2012-08-07 18:45:36

DescriptionMusic and dance in Mozambique Bringing Mozambique to the world Mozambique’s National Export Strategy for « Music and Dance » Interview with Evaristo Madime We are ArtisanConnect! The ArtisanConnect portal supports trade in crafts from developing countries, displaying information and facilitating exchange between artisans and their support organizations. The Directories of Organizations and Members help you to find partners and expand your networks. ArtisanConnect’s Team Artisan Networking Find project partners on ArtisanConnect Events & Documents Useful information for Craft businesses Page 1 Jun-12 Apr-12 Feb-12 Dec-11 Sep-11 May-11 Mar-11 Dec Feb • 147,469 Unique Visitors since the site has been launched (February 2010) • 2,860 Contributions to date, including more than 860 Documents, 1,036 Organizations, 467 Useful links, 329 Events and 446 Projects • As of today, ArtisanConnect totals 941 subscribed members from 148 countries Oct July 2012 June 147,469 unique visitors of ArtisanConnect by August ArtisanConnect’s facts & figures April 160000 140000 120000 100000 80000 60000 40000 20000 0 Total number of unique visitors ArtisanConnect’s functionalities Networking Share documents, events etc. Language Versions Photo ArtisanConnect supports organizations involved in Craft business world wide with an extensive list of partner organizations. More Members of Artisan Connect are able to contribute documents, events, glossaries, organizations, project methodologies, projects and other useful links on ArtisanConnect. Visit both ArtisanConnect's versions if you read English and French, or use on-line translation facilities, in case a search produces a document that is available only in one language. When updating his/her personal profile, a Member can upload an image (photography, logo…). Share your experiences Members are able to discuss any comments and topics on ArtisanConnect. On our Facebook organizations profile you can share videos, pictures and events related to handicrafts. This will help artisans and craft entrepreneurs get closer to each other than ever. You can like us. « Which instruments and rythms are caracteristcially for your country and how could they become an asset to link to international markets? » More Page 2 ArtisanConnect Focus Bringing Mozambique to the world – Mozambique’s National Export Strategy for « Music and Dance » ArtisanConnect interviewed Evaristo Madime, the Team Leader of the Creative Industries sector strategy, which forms an integral part of Mozambique's National Export Strategy. “Music and dance” was one sector to be supported by Mozambique’s National Export Strategy (NES). Why the sector was selected? The creative industries such as music and dance have acted as social glue. This long and rich heritage holds enormous potential for job creation, social inclusion and promotion of Mozambique “beyond” its borders. Creative industries have significant potential for local value-addition to the creativity and skills of Mozambican singing and dancing. The creative industries – specifically music and dance – were selected alongside the sectors of crustaceans and molluscs, fruit-pulp and processed-juice, sesame, and cashews. Is there any relation between the music and the handicraft sector in the country and in general? Mozambique is a country with an enormous variety of music and instruments. As part of this cultural tradition, many instruments are produced as handicrafts, including wind chimes such as the chigovia, made from fruit peels; the mpundu, a trumpet made from antelope horn; the lupende, an instrument made from the Makonde from mahogany; string instruments such as the bendi, consisting of a perforated wooden drum covered by animal skins; the chipendani, composed of two pieces of wood and steel; and the hoshos (a hollow instrument with seeds inside) among others such as the chiquitsi and the well-known Mozambican xylophones such as the timbila. Mozambican music presents many particular rhythms, such as the mapico and marrabenta. Marrabenta is an interesting example of traditional music (and dance) that now features modern elements. Since Mozambique’s national independence, young musicians have modernized traditional rhythms that have influenced and developed local rap. Among the notable musical genres that exist in the country, it is also important to mention the timbila, a form of musical expression that uses a typical Mozambican instrument shaped like a xylophone. UNESCO declared the Chopi Timbila tradition a Masterpiece of the Oral and Intangible Heritage of Humanity. Who were the main stakeholders of the strategy development? The sector strategy is the result of a participative, stakeholder driven approach consisting of representatives from Mozambican public and private sectors such as the Government of Mozambique, the Mozambique Institute for Export Promotion (IPEX), arts and culture promotion institutions, musicians, artists, producers and actors involved in the music and dance sectors. Consultations with the sector stakeholders were held in Maputo, Beira and Nampula to ensure an inclusive process across geographies. Which are the main challenges the music sector in Mozambique faces and how can they be overcome? Chopi Timbila Performance The sector has received very limited support in the past, positioning Mozambique’s music industry in the embryonic stage; it is primarily focused on performances with limited capability to produce recorded media. There is a pressing need to build national infrastructure for ‘packaging’ this creative potential in a form that appeals to international markets. The key challenges exist on different levels: the quality of raw materials for music production, piracy issues, the lack of contractual Page 3 agreements and legislation, the focus on live performances versus recorded media that influence the growth of the sector at the national and international level. Listen to Stewart Sukuma - Olumwengo Piracy is particularly common in the music sector and is a serious challenge. The strategy team has cited this as a reason for the slow growth of the music recording and production sector in Mozambique. The lack of knowledge pertaining to the copyright legal forms, coupled with deficient state resources, is mainly responsible for the growth of piracy. A survey carried out by the International Trade Centre and Mozambican Society of Authors (SOMAS) which obtained information from authors, composers and actors involved in the music industry, unveiled this challenge: “When asked about piracy, 80 per cent of the interviewed noted that they had been victims, in some way, of acts of piracy and about 90 per cent mentioned that they would have another source of income.” (Mozambique NES) Moreover, artists and musicians of the Mozambican music and dance sector face financial constraints. These range from the high costs of promotion to difficulties in accessing credit for investing in infrastructure such as recording studios (...page 4). ArtisanConnect Focus Bringing Mozambique to the world – Mozambiques National Export Strategy for « Music and Dance » “Nearly 70 per cent of respondents declared that they financed their activities themselves.” Another challenge concerns the lack of human capital development in the Mozambican music and dance industry. There is an absence of specialized training schools for musicians, as well as basic training for musicians and qualified technicians in the technical areas of music production. Mozambique has its unique blend of music and dance styles that hold significant export potential besides contributing to the country’s culture. This potential is currently constrained by the lack of infrastructure and institutional expertise necessary to package the sector’s products for international markets. In order to address main challenges, the sector strategy was developed as a roadmap defining clear and measurable objectives and activities. What are the main objectives of the NES and what is the vision for the “music and dance” sector? The vision defined by the sector stakeholders is to have: “A vibrant, innovative and sustainable creative industry sector nationally and internationally recognized as a benchmark of Mozambique’s uniqueness and distinctiveness that contributes significantly to the diversification of Mozambican exports, increases our national self-esteem and improves the wellbeing of our population by bringing Mozambique to the World.” To achieve this vision different strategic objectives have been defined. The objectives aim to facilitate greater access to international markets for Mozambican music and dance: they reinforce sector organizations to better channel common interests, strengthen policies in favour of creative industries development with the promotion of education and musicology research and improve access to financial and credit instruments. To enhance the efficiency of the creative industries, one last important objective consists in training sector stakeholders in production techniques, copyright usage, legal aspect of the musical industry, contract and agreements, collective associations, sponsorship management and e-marketing. Moreover, this objective focuses on skills development on production techniques for sound engineers and technicians as well as enterprise management trainings of the creative industry sector. It is part of the objectives to reinforce networking within the sector by strengthening the capacity of the Mozambique Association of Musicians and supporting the creation of the Music Entrepreneurs Association. IVERKA The IVERKA Association │ Tourism, Culture and environment is a guilt led by young students and professionals in tourism, which aims to promote and develop the Tourism, Culture and Environment in Mozambique. Source: www.iverca.org Which agencies and organizations could be involved and support the realization of the NES? Collaboration between the public and private sector at all levels is required by government, sector associations, non-governmental organizations and especially musicians and artists. The sector strategy process enabled all stakeholders to identify the roles and responsibilities of the various national institutions and agencies that needed to collaborate for the implementation of this important development roadmap for the sector. The objective of the strategy is to build up a sector from its grassroots level and make it a key factor in bringing Mozambique to international markets. Page 3 The Spanish MDG-Fund – Supported musicians in Mozambique The programme joined the forces of FAO, ILO, ITC, UNESCO, UNFPA and UNHCR to support creative industries, from 2009 to 2011 in three provinces of Mozambique: Inhambane, Maputo and Nampula. ITC contributed to the social and economic development of creative industries by enabling especially artisans and musicians to make a living out of their creations:  Country specific contract guides for artisans and musicians were developed and beneficiaries trained on their use to enhance their negotiation skills and income and to protect the intellectual property of their creations.  WIPO and ITC organized workshops in collaboration with the Mozambican Authors Association on how to make a living of crafts and music and how to make sure the intellectual property of the creation is respected. Selection of the Upcoming Events 2012/2013 Maison et Objet 07/09/2012 – 11/09/2012, France L'Artigiano in Fiera 01/12/2012 - 09/12/2012, Italy Ambiente 2013 15/02/2013 - 19/02/2013, Germany Maison et objet is one of the most important international home decoration, giftware and tableware exhibitions, where international artisans and crafts people from different sectors showcase their innovations. More L'Artigiano in Fiera is a meeting point for learning and embracing the working traditions and cultures belonging to over one hundred countries, in a joyful atmosphere. More Find new ideas, the most creative impulses and exciting new products at the biggest crafts fair of its kind. Ambiente puts new life into the market – by presenting innovative products and connecting crafts businesses around the world. More Organizations, pubications and networks Centro de Estudos e Desenvolvimento de Artesanato (CEDARTE) Is a Center for Studies and Development of Handicraft, founded in 2006 as a non-profit organization dedicated to promoting the development of handicrafts Mozambique. More Music And Tourism: On The Road Again Music and Tourism is the first book to comprehensively examine the links between travel and music. More added on 27 July 2012 added on 07 March 2011 International Society for Performing Arts (ISPA) The International Society for the Performing Arts (ISPA) is a not-for-profit international network of performing arts professionals who come together with the shared goal of strengthening the arts internationally... More added on 27 July 2012 Page 4 Your opinion is important for us Please give us your opinion on the ArtisanConnect portal ! What would you like to read in the next ArtisanConnect Newsletter? Contact us on Facebook or email us. There have also been RECENT CONTRIBUTIONS in the categorie(s): Projects, Organizations and Useful Links. Making ArtisanConnect an active, rich and friendly site requires only 5 minutes of your time to contribute the latest information on crafts you have in mind, exchange with other members in the forum, Facebook, and send a message to a friend or a colleague to show him this site ! Thank you! ArtisanConnect’s Team The International Trade Center (ITC) is a joint WTO and UN agency enabling small business export success in developing countries by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutions and policymakers – www.intracen.org The Centre for the Promotion of Imports from developing countries (CBI) contributes to sustainable economic development in developing countries through the expansion of exports from these countries – www.cbi.eu ITC has developed the ArtisanConnect portal with seed funding from CBI and is currently its moderator. (To unsubscribe to this Newsletter, you should update your Profile if you are a Member, If you are not registered send an email to the moderator.) Page 5

Name of InstitutionArtisanConnect Newsletter Summer 2012

Author(s) NameSusanne Shenja

Added/Updated bySusanne Shenja



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