Artisan Connect

ArtisanConnect Newsletter Winter 2011/2012

Date : 2012-02-20 18:15:57

DescriptionThe Spanish MDG-Fund Vietnam – “Crafting out of poverty” Interview with Koen Oosterom about Green Production and Trade j China – Culture and Development Partnership Framework j Mozambique – Strengthening Cultural and Creative Industries and Inclusive Policies We are ArtisanConnect! Artisan Networking Find project partners on ArtisanConnect The ArtisanConnect portal supports trade in crafts from developing countries, displaying information and facilitating exchange between artisans and their support organizations. The Directories of Organizations and Members and help you to find partners and expand your networks. ArtisanConnect’s Team Events & Documents Useful information for Craft businesses Page 1 ArtisanConnect’s facts & figures 140000 119,241 unique 100000 120000 visitors of ArtisanConnect by February 2012 80000 60000 • 119,241 unique Visitors since the site has been launched (February 2010) • 2,844 Contributions to date, including more than 857 Documents, 1033 Organizations, 463 Useful links, 310 Events and 446 Projects • As of today, ArtisanConnect totals 907 subscribed members from 148 countries 40000 20000 0 Total number of unique visitors ArtisanConnect’s functionalities Networking Members Language Versions Photo ArtisanConnect supports organizations involved in Craft business world wide with an extensive list of partner organizations. More Members of Artisan Connect are able to link their personal profile to one of the registered organizations. A request from a Member to be “linked to” is to be approved by the Organization’s moderator. Visit both ArtisanConnect's versions if you read English and French, or use on-line translation facilities, in case a search produces a document that is available only in one language. When updating his/her personal profile, a Member can upload an image (photography, logo…). Share your experiences “In this machine world handicraft is something you can relate to because of its human touch.” (posted 19 Jan 2012 by Aishwarya Bhargava) Members are able to discuss any comments and topics on ArtisanConnect. « How do you make your crafts more environmentally friendly? » More Page 2 On our Facebook organizations profile you can share videos, pictures and events related to handicrafts. This will help artisans and craft entrepreneurs get closer to each other than ever. You can like us. ArtisanConnect Focus The Spanish MDG Achievement Fund The Spanish Millennium Development Goals Achievement Fund (MDG-F) has been established in 2006 with a contribution of €528 million from the Government of Spain. The fund aims at accelerating the progress on the Millennium Development goals (MDG) to reduce poverty and inequality and to strengthen the cooperation between UN organizations. Currently, the fund is financing 128 joint programmes in 49 countries. Source: mdgfund.org The production of crafts is an important form of cultural expression and represents for many parts of the world a key source of income and employment. ArtisanConnect has looked deeper into three joint programmes that are funded by the MDG-Fund to support disadvantaged communities. Mozambique Strengthening Cultural and Creative Industries and Inclusive Policies The programme joined the forces of FAO, ILO, ITC, UNESCO, UNFPA and UNHCR to support creative industries, from 2009 to 2011 in three provinces of Mozambique: Inhambane, Maputo and Nampula. ITC contributed to the social and economic development of creative industries by enabling especially artisans and musicians to make a living out of their creations:  Country specific contract guides for artisans and musicians were developed and beneficiaries trained on their use to enhance their negotiation skills and income and to protect the intellectual property of their creations.  A value chain analysis of the Mozambican craft sector was undertaken to design a comprehensive intervention strategy for the sector.  Cultural tourism itineraries were identified involving disadvantaged communities. The results support tourism and government to promote the integration of poor communities into the tourism industry.  5 cultural tourism tours were developed and managed in a participatory approach by poor communities.  Product and market development, including design, craft fair participation and business plan development: South African craft designers helped the artisans to adapt their products to international tastes by using locally available materials. Local craft fairs were enhanced by coaching its organizers and developing business plans. Vietnam China Green Production and Trade Culture and Development Partnership Framework The Green Production and Trade programme combines the forces of five UN agencies FAO, ILO, ITC, UNCTAD, UNIDO from 2010 to 2012 to support poor farming and craft producing households in Northern Vietnam: Phu Tho, Hoa Binh, Thanh Hoa, and Nghe An. The China Culture and Development Partnership Framework (CDPF) was a joint initiative implemented from 2009 to 2011 of eight UN agencies FAO, ILO, UNDP, UNESCO, UNFPA, UNICEF, UNIDO, WHO and the Chinese government. It designed and implemented policies to endorse the rights of ethnic minorities that are concentrated in four particular regions: Guizhou, Yunnan, Tibet, and Qinghai. The framework focused on “culture based economic development” to enable ethnic minorities to improve the management of their cultural resources and to preserve their traditional fields of work. In these regions, Green Production and Trade assists poor farmers of raw material and household craft producers to integrate their products into more profitable markets by increasing their competitiveness. The support focuses on five different value chains including bamboo/ rattan, sericulture and weaving, sea grass, lacquerware and handmade paper. Therein, “Green” Production and Trade promotes cleaner production (e.g. reducing waste material and pollution) and sustainable product design and supports regular planting and harvesting for a more environmentally sustainable production. Source: greentrade.org.vn The results are published in the “Chinese Ethnic Minorities Participatory Artisan Survey and Needs Assessment Report 2009/ 2010”, presenting 8 craft sectors of 6 ethnic groups in 2 countries. The findings will be useful for the development of future craft projects in these regions. Source: unescobej.org Interview with Koen Oosterom about “Green Production and Trade” ArtisanConnect talked to Koen Oosterom about the backgrounds and main achievements of “Green Production and Trade” in Vietnam: How did the Vietnam MDGproject came about, what was the background and the driving forces behind it? The programme is based on Vietnam’s crafts sector export strategy, approved by the Government in 2007. Many of the recommendations of the strategy are progressively being implemented. A (dynamic) sector exporters association (Vietcraft) was created in 2007 and an international home decor and gifts fair ‘LifeStyle Vietnam’ was launched by Vietcraft in April 2010. When the MDG Achievement Fund opened the Private Sector and Development window in 2008, ITC took the initiative to explore Page 3 the feasibility and interest for a joint UN intervention. A concept note was elaborated, benefiting from broad-based provincial consultations and inputs from Vietcraft which was accepted by the MDG- F. The program-me finally started early 2010. ArtisanConnect Focus Interview with Koen Oosterom about “Green Production & Trade” Who are the other joint agencies, do you think the multiagency approach adds value? The complex challenges faced by the five value chains include depletion and limited availability of raw material, low environmental awareness, product development and sustainable design, lack of basic business management or entrepreneurial skills, poor labour and working conditions, and limited ability to find and analyze market information and build sustainable market linkages. This wide spectrum of challenges can best be addressed by a joint programme which combines the core competencies of the relevant UN agencies. Who are the project’s beneficiaries? The joint programme works to increase income and employment opportunities for about 4,800 poor farming and craft producing house-holds in four Northern provinces of Vietnam: Phu Tho, Hoa Binh, Thanh Hoa, and Nghe An. These provinces were selected due to (i) the high incidence of poverty, especially among ethnic minorities; (ii) the concentration of raw materials and local production of crafts; and (iii) the possibility to build synergies with past and ongoing development activities. More than forty percent of the selected beneficiaries are considered as poor, in accordance with the national poverty line of 400,000 VND per capita/month (about 0.6 US$/day). In addition, the programme supports some 50 companies that source raw material and crafts from households. Could you please explain the main achievements since the beginning of the project? To date, the programme delivered training on business management skills, Occupational Safety and Health and business group formation to some 1,500 craft producing households. In addition, some 1,000 farmers received training on the planting, cultivation and harvesting of raw material; with many also receiving seedlings and fertilizers. All of this contributes to improved conditions for employment and income generation for households. Bringing in foreign designers, considerable efforts have been made to assist companies develop new sustainable product collections. Combined with training and participation in international trade fairs, it is exciting to see a change in mind-set emerge for company managers who are starting to realize the importance of proactive trend forward product diversification for market diversification. New collections were put on display during “Lifestyle Vietnam”, an upcoming international home décor and gifts fairs in in Vietnam. Supported by the programme, the fair attracted more than 1,700 visitors in 2011, including over 1,300 foreign buyers from the EU, US, Japan and elsewhere. Orders at the fair will automatically result in employment for thousands of households engaged with handicraft production. What makes the project “green”? First of all, the programme works to (re)plant and cultivate raw material concerned. These activities are counteracting the overexploitation of valuable natural resources. Secondly, the programme targets both companies and households with specific ‘Cleaner Production’ interventions. Training and technical assistance is provided to install better practices to reduce waste material and treatment of waste water, improve the storage of raw material, improve energy efficiency (e.g. heat retention in a drying room), minimize the use of hazardous chemicals, etc. In addition, craftsmen are equipped with certain tools and practices to increase their productivity and reduce waste material. Thirdly, ethnic minority groups are being equipped with natural dyeing units to standardize and professionalize the dyeing by natural material to ensure proper fixing of the dyes on the fabric and avoid fading of colour. Fourthly, the programme is promoting Sustainable Designs, which favour products which use less (or recycled) natural material, use less chemicals, which are transport and energy efficient, (light, foldable ..) , etc. Page 3 Where do you see the main advantages for Vietnamese artisans? Could you cite an example? Vietnam has a very long and rich tradition of craft production, which dates back more than 2,000 years. The handicrafts and furniture sector in Viet Nam employs about 1.35 million people in more than 2,000 traditional crafts villages. Each craft village has its own features, talents and fine arts. This equips the country with a very skilful and large labour base, which is able to cater for both small and larger volume buyers. It almost sounds as a paradox, but Vietnam is able to do mass production of handmade products. Secondly, Vietnam is traditionally strong in the cultivation of natural fibres (and the manufacturing of products), including bamboo, rattan and seagrass, which are available in many areas across the country. The government is offering support and incentives to foster increasing cultivation of raw material concerned, as it is considered an important resource for poverty alleviation and economic development. International market trends also favour the use of natural fibres in home decorative items, which works to Vietnam’s advantage. Programme website Find the whole interview online • Part 1 Audio version • Part 2 Audio version Selection of the Upcoming Events 2012 Lifestyle Vietnam 2012 18/04/2012 - 21/04/2012, Vietnam Tendence 2012 24/08/2012 - 28/08/2012, Germany The Vietnam Gift and Housewares Association (Vietcraft) and the Vietnam Trade Promotion Agency (Vietrade), invite you to participate in one of the most impressive Home decor, and Housewares fairs in Southeast Asia. More Tendence, the international platform for furnishing, decorating and giving, presents new trends and offers newcomers free exhibition stands to raise attention of journalists and visitors... (application deadline 2nd April 2012) More International Autumn Fair 02/09/2012 - 05/09/2012, United Kingdom The International Autumn Fair attracts with its different sections, including gifts, home interiors & art, designled gifts and the new sector « hobby and craft » about 32 000 visitors… More Selection of the latest links & documents UNIDO lays the foundation for ‘greening’ the process of silk dyeing Companies learn about the opportunities and requirements of Fair Trade Ethnic minority groups are often skilled in making natural dyes from locally available materials including various kinds of leaves. More Find out more about the training and the requirements of Fair Trade. More added on 17 January 2012 added on 17 January 2012 Designing Sustainable Packaging - Eco-Friendly Arts and Crafts (Book review) The book contains interesting applications that can be used by any arts or crafts business owner. More added on 03 February 2012 Page 4 Your opinion is important for us Please give us your opinion on the ArtisanConnect portal ! What would you like to read in the next ArtisanConnect Newsletter? Contact us on Facebook or email us. There have also been RECENT CONTRIBUTIONS in the categorie(s): Projects, Organizations and Useful Links. Making ArtisanConnect an active, rich and friendly site requires only 5 minutes of your time to contribute the latest information on crafts you have in mind, exchange with other members in the forum, Facebook, and send a message to a friend or a colleague to show him this site ! Thank you! ArtisanConnect’s Team The International Trade Center (ITC) is a joint WTO and UN agency enabling small business export success in developing countries by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutions and policymakers – www.intracen.org The Centre for the Promotion of Imports from developing countries (CBI) contributes to sustainable economic development in developing countries through the expansion of exports from these countries – www.cbi.eu ITC has developed the ArtisanConnect portal with seed funding from CBI and is currently its moderator. (To unsubscribe to this Newsletter, you should update your Profile if you are a Member, If you are not registered send an email to the moderator.) Page 5

Name of InstitutionArtisanConnect Newsletter Winter 2011/2012

Author(s) NameSusanne Shenja

Added/Updated bySusanne Shenja



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