Artisan Connect

Guide to Major US Retailers

Date : 2010-12-30 15:31:25

DescriptionThis guide is for artisans and craft groups around the world who want to sell their products to major retailers in the U.S. market, the largest and most diverse market for consumer goods in the world. Major U.S. retailers represent a tremendous opportunity to producers. However, because they have so many product choices and place many demands on their suppliers, including very large order volumes, it is not easy to win their business. This guide will help you to understand the segments of the U.S. major retailer market and the capabilities you need in order to sell them successfully. A clear understanding of the challenges you will encounter and preparation for those challenges can dramatically improve the success of your craft business.

http://www.chfinternational.org/files/Guide%20to%20Major%20US%20Retailers%202008.pdf

Name of InstitutionGuide to Major US Retailers

Author(s) NameKristen Patin

Added/Updated byKristen Patin



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